Digital Swan Blog

How Could Marketing Automation Change Your Business?

As the owner of a small or medium-sized business, you continuously have to maximize your efficiency. There are never enough hours in the day or dollars in the bank account for everything you wish you could do.

You might not realize that with the marketing automation tools, you could multiply your impact and dramatically improve your bottom line. Online marketing automation isn’t just for big companies - it’s perfect for smaller ones too.

Consistent, On-Brand Social Media

With social marketing automation, you can ensure that your social media accounts are consistently posting new, high-quality content without having to spend hours on the computer. By using the right tools and services, you can save yourself time and money and focus more on your core business needs.

Scheduling posts in advance, sharing relevant information, and promoting recent blog posts are all important parts of your social media marketing - and all can be automated.

Give Leads the Immediate Answer They Need

You might not realize it, but when a lead reaches out to you, they often expect a response right away. The longer you wait to answer, the more time they have to explore other options. To avoid this, take advantage of email marketing automation that allows you to send immediate, personalized replies. 

You don’t have time to answer every email that comes in or reply to every social media comment. Instead, work with a team that understands inbound marketing automation and can make it work effectively for your business.

Nurture Prospects and Customers

Very few of the people who hear about your company for the first time are ready to buy. Instead, they need to get to know you - the equivalent of dating before marriage. This is true whether you sell to businesses or individuals. 

Nurture takes a lot of time. Leads need to see informative articles, find out about specials and deals you offer, and learn more about why you’re the best choice. Sales automation tools make all of this much more manageable.

Once someone has purchased, don’t ignore them! Instead, put them in a different nurture sequence to encourage repeat sales and brand advocacy. You’ll be amazed at how much of a difference this one step will make in your bottom line!

Marketing automation

Work With Our Automation Experts

Setting up automation and finding the right tools may feel like another full-time job, and you’ve already got a business to run! Here at Digital Swan, we understand completely, and are here to help. We know precisely which marketing automation vendors will give you the best experience and most efficient workflow.

Are you ready to see how much of a difference marketing automation can make for you? Contact us for more information today!

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