Digital marketing in a small town offers its own set of challenges. Social media and marketing plans are not one-size-fits-all, and your strategy should be tailored to the type of business you operate and where you are located.
Build your Marketing Presence
The first step you need to take to start digital marketing in a small town is to create your online presence. While this may seem obvious, a study by the University of Minnesota found that of the 14,000 rural businesses surveyed, more than half did not have a webpage that could be found on google.
Try to secure your business name on as many platforms as you can, including Facebook, Twitter, YouTube, and even Snapchat. You may not end up using all of them but having a consistent username and image across sites helps to build brand recognition.
Focus On What Makes you Different
A big challenge for businesses in a small town is that your market and target audience is generally well-defined and not likely to change. As a result, you have to capture a large percentage of the market than you might need if you were operating in a big city.
A great way to combat this is to focus on what sets your business apart. Do you offer a unique experience that can only be found at your store, or are you a historic destination? You may not be able to compete with giant box-stores on price, but your customer experience is worth it.
Also, consider your competitors in town and what your competitive advantage is. The most important aspect of digital marketing is showing the world why they should choose to do business with you over anyone else.
Connect with your Community
Once you have set up your marketing platforms and identified what makes you unique, you must connect with your community. Listen to your customers, respond to feedback, and engage with them within the community.
Word of mouth is a huge source of new business, so in a small town, you must treat everyone as a potential customer. Participate in local events and offer an experience at your location that they can't get anywhere else – that is what keeps customers coming back. Find your local Chamber of Commerce and be sure to attend any events.
Digital marketing in a small town is not a simple task and requires thoughtful planning and execution. At Digital Swan, we offer online marketing services that can provide the digital marketing solution your business needs to thrive in a small town. Contact us today to get started!
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