Digital Swan Blog

4 Fast Tips for Coming Up With Original Social Media Content

Constantly coming up with creative, original social media content that users want to read or watch until the end, and even share with their friends, can be challenging at times.

The good news is that there’s no shortage of websites and platforms where you can find the inspiration you need to craft original social media content that is interesting, that will add value to your community, and that will make you stand out from your competitors.

Read on and discover four essential tips for coming up with social media content ideas!

Understand What Your Audience’s FAQs Are

A post that answers a question you get all the time is a post that will help your prospect and current clients, and one that they will want to read until the end. Take a look at your comments and messages (and even the comments on your competitors’ pages), gather all your FAQs into a document, and create posts around those topics.

Keep Up With Trendy Topics

There are always trends on the World Wide Web that businesses can use to come up with new content. 

Whether it is something industry-related or not (remember that time when everyone posted their version of the mannequin challenge?), keep an eye on any trendy topics and use any that make sense.

Check What Your Competitors Are Doing

Stealing ideas from competitors is never okay, but using them as inspiration is not only fine but actually a smart idea, as you can assess exactly what works with your target audience and what doesn’t.

Use a tool like Social Blade or Sprout Social to understand how your competitors are doing on social media, and utilize all relevant insights when drafting your own strategy.

original social media content

Publish User-Generated Content

Who said all your content needs to be generated by yourself and no else? User-generated content is the best solution when you’re having a hard time coming up with high-quality content and using it couldn’t be simpler.

All you need to do is check for images, video, or even text that your followers have posted about your brand, ask them for permission to use it and… well, post it!

No matter which social media platforms you use, in order to succeed, you need to come up with post ideas that will make anyone stop scrolling through their feed - and now you know how to! If you need help managing your social media presence and original social media content creation, get in touch with the Digital Swan team today!

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